Eliah Werner isn't a winemaker. Not a designer. His background is Pampers, Gillette, Oral-B – ten years in consumer goods marketing at Procter & Gamble. And that, I believe, is precisely what earned Young Poets the German Design Award 2026. Not in spite of it. But because of it. What the jury said – and what was surprising about it The jury's statement for the German Design Award 2026 was precise: "The Young Poets Wine project stages the moment at the shelf in a chavismatic a